Startup

Trust

The Lie We Tell Ourselves About Crowded Markets

Aug 4, 2026

•

3 min read

The Lie We Tell Ourselves About Crowded Markets

{6 minute read}

Claire Kroft

Founder

Jul 7, 2026

•

1 min read

The Most Expensive Mistake Founders Make After Investor Meetings.

{3 minute read}

Claire Kroft

Founder

Jun 16, 2026

•

3 min read

Building in the Shadow of Giants

{5 minute read}

Claire Kroft

Organizational Alignment

May 26, 2026

•

3 min read

Hire slow, fire fast

{5 minute read}

Claire Kroft

Founder

May 19, 2026

•

3 min read

Founders: Stop Asking VCs for Help Like This

{5 minute read}

Claire Kroft

Organizational Alignment

Your startup doesn’t need more markets. It needs more depth.

May 12, 2026

•

4 min read

Your startup doesn’t need more markets. It needs more depth.

{5 minute read}

Claire Kroft

Pitch

Apr 28, 2026

•

2 min read

How to lose a VC in 10 minutes

{5 minute read}

Claire Kroft

Pitch

Apr 21, 2026

•

3 min read

Understanding a “no” vs. a “not now”

{5 minute read}

Claire Kroft

Pitch

Apr 14, 2026

•

6 min read

Pitching Pre-Seed 101

{5 minute read}

Claire Kroft

Trust

Apr 7, 2026

•

7 min read

Pitch Deck Red Flags 🚩

{5 minute read}

Claire Kroft

Founder Leadership

Talk it Out: Market Segmentation and ICP for Inception Stage Founders

Mar 31, 2026

•

6 min read

Talk it Out: Market Segmentation and ICP for Inception Stage Founders

{5 minute read}

Claire Kroft

Startup

The Lie We Tell Ourselves About Crowded Markets

The Most Expensive Mistake Founders Make After Investor Meetings.

Building in the Shadow of Giants

Hire slow, fire fast

Founders: Stop Asking VCs for Help Like This

Your startup doesn’t need more markets. It needs more depth.

How to lose a VC in 10 minutes

Understanding a “no” vs. a “not now”

Pitching Pre-Seed 101

Pitch Deck Red Flags 🚩

Talk it Out: Market Segmentation and ICP for Inception Stage Founders

Call on Clairendly