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Communication

Founder

+4

The Most Expensive Mistake Founders Make After Investor Meetings.

Jul 7, 2026

•

1 min read

The Most Expensive Mistake Founders Make After Investor Meetings.

{3 minute read}

Claire Kroft
Claire Kroft

Founder

+4

Building in the Shadow of Giants

Jun 16, 2026

•

3 min read

Building in the Shadow of Giants

{5 minute read}

Claire Kroft
Claire Kroft

Organizational Alignment

+6

Hire slow, fire fast

May 26, 2026

•

3 min read

Hire slow, fire fast

{5 minute read}

Claire Kroft
Claire Kroft

Founder

+4

Founders: Stop Asking VCs for Help Like This

May 19, 2026

•

3 min read

Founders: Stop Asking VCs for Help Like This

{5 minute read}

Claire Kroft
Claire Kroft

Organizational Alignment

+5

Stop being "just" an assistant

May 5, 2026

•

3 min read

Stop being "just" an assistant

{5 min read}

Claire Kroft
Claire Kroft

Pitch

+3

Understanding a “no” vs. a “not now”

Apr 21, 2026

•

3 min read

Understanding a “no” vs. a “not now”

{5 minute read}

Claire Kroft
Claire Kroft

Pitch

+3

Pitching Pre-Seed 101

Apr 14, 2026

•

6 min read

Pitching Pre-Seed 101

{5 minute read}

Claire Kroft
Claire Kroft

Founder Leadership

+3

Talk it Out: Market Segmentation and ICP for Inception Stage Founders

Mar 31, 2026

•

6 min read

Talk it Out: Market Segmentation and ICP for Inception Stage Founders

{5 minute read}

Claire Kroft
Claire Kroft

Trust

+3

How to build trust with your exec (faster than most)

Mar 17, 2026

•

7 min read

How to build trust with your exec (faster than most)

{6 minute read}

Claire Kroft
Claire Kroft

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